CTEK appoints Fredrik Uhrbom Global Director Consumer

CTEK has appointed Fredrik Uhrbom as Global Director for the new division Consumer, formerly Aftermarket. The Consumer division is primarily end-consumer focused with sales in more than 70 countries via both distributors, retailers and e-retailers. Fredrik assumes his position, which also means a place in the group management, during January.

- I am very happy that, after a solid recruitment process, we can welcome Fredrik Uhrbom to CTEK. Fredrik's many years of experience in running and developing international sales organizations will be essential for CTEK's profitable growth, says Henrik Fagrenius, President and CEO of CTEK.

Fredrik Uhrbom has extensive experience from several companies within the retail industry where he has, among other things, worked as Country Manager Sweden for Clas Ohlson and Sales & Marketing Director for Coop. Earlier in his career, Fredrik spent just over ten years at Hultafors Group as Sales & Market Director. Fredrik, born and raised in Falun, holds a M.Sc. in Business Administration from Dalarna University and Stockholm University.

- It feels incredibly inspiring and fun to be part of CTEK's journey forward and continue to develop the customer offerings for both existing and new target groups. It is extra fun to be part of a company within a segment and customer offer that really contribute to a sustainable development, says Fredrik Uhrbom, new Global Director Consumer at CTEK.

For further information please contact: Marcus Korsgren, Global Director Strategy & Communication, marcus.korsgren@ctek.com