“Going forward, CTEK will concentrate its EVSE portfolio on destination and portable charging, with a focus on larger business-to-business customers who have the capacity to assume responsibility for a share of the support. At the same time, this means that we are choosing not to focus on smaller transactions where CTEK, historically, has taken a larger support role. I am convinced that with this change, we will more quickly achieve a scalable EVSE business with sustainable profitability and solid cash generation,” says Henrik Fagrenius, President and CEO of CTEK.
“By combining Original Equipment and Energy & Facilities divisions to create the new Professional division, we can realise a variety of synergies in marketing and sales as well as in development and production. Our EVSE offering is fundamentally based on the same product platforms and moreover when we shift our focus to larger customers within the business-to-business segment, our customers’ procurement processes resemble each other in a variety of ways,” says Henrik Fagrenius, President and CEO of CTEK.
Henk Lubberts, the current Head of Original Equipment, will lead the new Professional division, while Cecilia Routledge, the current Head of Energy & Facilities, will leave the Group for another role. Gary Brown, the current Head of Aftermarket, has chosen to leave his role for personal reasons after the restructuring and the recruitment process has begun. President and CEO Henrik Fagrenius will temporarily lead the Consumer division until a permanent replacement is appointed.